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Colgate Rolls Out Wisp Toothbrush

Product ideal for on-the-go dental care

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By: TOM BRANNA

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What’s smaller than a lipstick and freshens breath in transit? Colgate-Palmolive’s latest creation, the Colgate Wisp—a single-use mini-toothbrush with a breath freshening bead. According to the company, it offers a just brushed clean, anytime, anywhere…no water or rinsing required. “We are very excited to announce this breakthrough innovation and offer consumers a convenient way to both clean and freshen their mouths on-the-go,” said Spencer Pingel, Colgate-Palmolive, U.S. Oral Ca...

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